I realize this article is aimed at digital magazines on the iPad (and eventually other tablets), but the points are just like many of the same things we've been saying about digital books for our eReaders.With just a couple of changes, the above paragraph is exactly the same advice the book publishers need to heed. When it comes to digital I think the traditional publishing houses are going to get a very rude awaking within the next couple of years unless they learn to adapt and lower their **** prices. And get rid of the stupid DRM.I'll just finish by saying this: magazine publishers, your iPad distribution model sucks. It's backwards and it's costing you not only a lot of sales but -- more importantly to your ad revenues -- a lot of potential new readership and circulation numbers. Go to Apple and beg them for an iNewstand store, and then sell your digital issues for 99 cents and yearly subscriptions for around $10. Do this and it's a win-win not only for you and Apple, but your advertisers and readers as well.